Confidential · Emanay Personal Care · 2025
Emanay Ventures
Emanay Personal Care

THE PERSONAL CARE
ROLL-UP PLATFORM.

Acquire · Integrate · Scale

The personal care and cosmetics space is fragmented, founder-led, and priced well below its institutional potential. Emanay Personal Care acquires profitable brands — soaps, shampoos, skincare, fragrances — and integrates them into a proprietary global manufacturing and distribution platform to compress COGS, unlock new revenue channels, and build a scaled portfolio positioned for strategic exit.

$5M+
Min. EBITDA at Entry
3–5x
Entry Multiple
25–35%+
Target IRR
100+
Countries Distributed
Strictly Confidential
The Opportunity
A FRAGMENTED MARKET.
AN INSTITUTIONAL PLAY.
The personal care and cosmetics space below $75M in revenue is dominated by founder-led operators with strong brand equity but limited access to institutional manufacturing, hospitality channels, and distribution scale.
01

Fragmented Ownership

The majority of personal care brands under $75M in revenue are owned by founders, families, and independent operators. They carry strong product quality and loyal customers but lack the institutional infrastructure to scale. This fragmentation creates a repeatable acquisition pipeline at 3–5x EBITDA.

02

COGS Compression via Manufacturing Scale

Most founder-led brands pay retail rates to third-party contract manufacturers. EPC transitions acquired brands into a proprietary global manufacturing network — certified ISO22716, GMP, and RSPO — generating 15–30% COGS reduction within 12–18 months of close.

03

Untapped Hospitality Revenue Channel

EPC's proprietary manufacturing and distribution infrastructure provides acquired brands with direct access to global hotel chain amenity programs — Four Seasons, Hilton, Hyatt, St. Regis, Sandals, and 25+ others — generating recurring institutional volume at near-zero incremental marketing cost.

04

The EPC Advantage

Emanay Personal Care is not a passive buyer. It is a vertically integrated acquisition platform — combining Emanay's institutional infrastructure with a world-class global manufacturing ecosystem to deliver COGS reduction, revenue expansion, and institutional exit positioning from Day 1 of close.

The Difference
STANDALONE BRAND
VS. THE PLATFORM.
The gap between a founder selling a cosmetics brand and a platform exit through EPC is not incremental. It is a fundamentally different outcome — on the same underlying cash flows.
Selling a Standalone Cosmetics Brand
4–5x
EBITDA — typical founder-led brand sale
  • Limited buyer pool at individual brand scale
  • No manufacturing cost advantage — paying retail COGS
  • No hospitality channel — missing institutional volume
  • No platform premium or aggregation value
  • Retail limited to 1–2 channels
  • International expansion: slow, capital-intensive
EPC Platform Exit — Strategic CPG Sale
10–16x
EBITDA — institutional portfolio exit
  • Strategic CPG buyers pay 10–20x for scaled platforms
  • 15–30% COGS reduction via proprietary manufacturing
  • Hospitality channel generating recurring institutional volume
  • Multi-brand portfolio commands premium over single brand
  • Retail expansion: Sephora, Target, Nordstrom, Ulta
  • 100+ country distribution unlocked from Day 1
Brand EBITDA at Entry
Standalone (4.5x)
EPC Platform Exit (12x)
Additional Value Created
$5M EBITDA
$22.5M
$60M
+$37.5M
$8M EBITDA
$36M
$96M
+$60M
$12M EBITDA
$54M
$144M
+$90M
$25M portfolio EBITDA
$112.5M
$300M+
+$187.5M+
Illustrative only · Based on EBITDA expansion post-Hunter integration · Full model available in CIM
Investment Thesis
THREE PILLARS.
ONE PLATFORM.
EPC's investment thesis is grounded in a structural manufacturing advantage, a dual-channel revenue model, and a defined exit pathway to strategic CPG acquirers at institutional multiples.
EPC acquires profitable, founder-led personal care and cosmetics brands and integrates them into a proprietary global manufacturing and distribution platform — achieving 15–30% COGS reduction, unlocking hospitality and international revenue channels, and building a scaled, institutional-grade portfolio positioned for exit to Unilever, P&G, L'Oréal, Estée Lauder, or a PE beauty platform at 10–16x EBITDA.
01

Manufacturing Cost Advantage

EPC's proprietary manufacturing network operates at institutional scale — ISO22716, GMP, and RSPO-certified — producing at pricing unavailable to standalone brands. Transitioning acquired companies generates 15–30% COGS reduction within 12–18 months, flowing directly to EBITDA.

02

Dual-Channel Revenue Expansion

Acquired brands gain immediate access to a global hospitality amenity channel — serving Four Seasons, Hilton, Hyatt, St. Regis, Sandals and 25+ global chains — generating recurring institutional volume at near-zero marketing cost, alongside accelerated retail placement through established buyer relationships.

03

Premium Exit at CPG Multiples

Strategic CPG acquirers — Unilever, P&G, L'Oréal, Estée Lauder, LVMH — pay 12–20x EBITDA for scaled, ESG-aligned personal care portfolios with institutional manufacturing and 100+ country distribution. EPC builds to this profile systematically from Day 1 of each acquisition.

Acquisition Strategy

Founder-Led Brands at Entry Value

EPC targets profitable, founder-led personal care and cosmetics companies with $5M+ EBITDA, entering at 3–5x before EPC's integration platform expands margins and re-rates the multiple.

  • Full buyouts — control and immediate integration
  • Majority equity + founder roll-in for brand continuity
  • Proprietary acquisition pipeline via manufacturing relationships
  • Target verticals: soaps, shampoos, skincare, fragrance

Value Creation

The EPC Integration Playbook

Every acquisition runs through the same value creation framework — tested against a world-class global manufacturing infrastructure and designed to compound across a growing brand portfolio.

  • Manufacturing transition: 15–30% COGS reduction
  • Hospitality channel activation — 25+ global hotel chains
  • Retail expansion: Sephora, Target, Nordstrom, Whole Foods
  • International distribution: 100+ countries unlocked
  • Sustainable packaging upgrade at institutional scale pricing

Portfolio Aggregation

Building to Institutional Scale

ECV assembles a diversified multi-brand portfolio across Tier 1 personal care categories — targeting 3–5 brands before initiating a strategic portfolio sale process.

  • Tier 1: Soaps, shampoos, skincare, fragrance
  • Tier 2: Men's grooming, wellness, color cosmetics
  • Portfolio EBITDA aggregation drives multiple expansion
  • ESG-aligned positioning commands premium at exit

Exit Strategy

Strategic CPG or PE Platform Sale

EPC targets a portfolio-level exit to a global CPG acquirer or PE beauty platform — leveraging EPC's institutional manufacturing infrastructure and distribution footprint to accelerate buyer confidence and process.

  • Strategic: Unilever, P&G, L'Oréal, Estée Lauder, LVMH
  • PE: Beauty and personal care roll-up platforms at 8–14x
  • Strategic manufacturing partner integration as alternative exit pathway
  • Hold period: 3–5 years per acquisition
The Platform Advantage
WORLD-CLASS MANUFACTURING.
FROM DAY ONE.
EPC's acquisitions plug directly into an established global manufacturing and distribution infrastructure — 40+ years of operational history, certified facilities across multiple continents, and direct relationships with the world's most recognized hotel chains and retailers.
15–30%

COGS Reduction at Close

Acquired brands transition into institutional-scale manufacturing — ISO22716, GMP, and RSPO-certified — generating immediate cost of goods reduction that flows directly to EBITDA within 12–18 months.

30+

Global Hotel Chain Relationships

Acquired brands gain access to a global hospitality amenity channel serving Four Seasons, Hilton, Hyatt, St. Regis, Fairmont, Sandals, and 25+ additional chains — recurring institutional volume at near-zero marketing cost.

100+

Countries of Distribution

A global distribution network across 40+ distribution centers unlocks international markets for acquired brands — removing a bottleneck that previously required years of independent market development.

4

Global R&D Laboratories

A cross-continental R&D team across four laboratories re-engineers formulas, develops new product lines, and builds proprietary formulation IP — without additional capital investment from the acquired brand.

ISO

Certified Manufacturing

ISO22716, GMP, RSPO, ECOVADIS, and LowCO2 certified facilities provide acquired brands with immediate FDA, Health Canada, EU, and WHO regulatory compliance — eliminating a major barrier to institutional and international sales.

40+

Years of Industry Infrastructure

Ranked among the world's leading personal care and cosmetics manufacturers for over four decades — with 1,200 professionals and institutional relationships that take competitors years to build.

Hospitality Distribution — Acquired EPC Brands Gain Immediate Access
Four Seasons
Hilton
Hyatt
St. Regis
Fairmont
Shangri-La
Conrad
InterContinental
Park Hyatt
Andaz
Sandals
Loews Hotels
Edition Hotels
Miraval
Omni Hotels
Westin
Novotel
Carnival Cruise Lines
Emirates
Etihad Airways
Retail Distribution — Established Buyer Relationships
Sephora
Target
Nordstrom
Whole Foods
Ulta Beauty
Amazon
Anthropologie
Neiman Marcus
Sally Beauty
The Vitamin Shoppe
Walgreens
Walmart
CVS Health
Marshalls
TJ Maxx
Urban Outfitters
Live Pipeline
ACTIVE ACQUISITIONS.
IMMEDIATE DEPLOYMENT.
EPC maintains an active pipeline of personal care and cosmetics acquisition targets across the United States and Canada — all screened against the $5M+ EBITDA threshold and Hunter integration fit criteria.
Brand Profile
Category
Est. Revenue
Est. EBITDA
Stage
Premium Body Care — Soaps & Lotion
Body Care
$18M–$24M
$5M–$7M
Active Diligence
Clean Beauty Skincare Brand
Skincare
$25M–$35M
$7M–$10M
NDA Executed
Fragrance & Perfume Brand
Fragrance
$12M–$20M
$4M–$6M
Screening
Men's Grooming (Salon-Distributed)
Grooming
$15M–$22M
$5M–$7M
Screening
OTC Cosmetics Manufacturer
Private Label
$30M–$50M
$8M–$14M
Watch List
Full brand names disclosed under NDA · Additional pipeline available in CIM
$5M+

Minimum EBITDA at Entry

Every acquisition target must demonstrate a minimum of $5M in trailing EBITDA — ensuring in-place profitability before EPC's Hunter integration value creation begins.

3–5x

Entry Multiple Target

EPC acquires at 3–5x EBITDA — before the 15–30% margin expansion and multiple re-rating achieved through Hunter integration. The gap between entry and exit multiple is the core return driver.

10–16x

Target Exit Multiple

Strategic CPG buyers pay 10–20x EBITDA for scaled, ESG-aligned personal care platforms with institutional manufacturing and global distribution — the profile EPC builds toward systematically.

The Platform
ONE ENGAGEMENT.
ZERO GAPS.
EPC operates through Emanay's five fully integrated professional service divisions — eliminating the delays and misaligned incentives of working with third-party advisors across the full acquisition and integration lifecycle.
Every Emanay division coordinates in real-time from Day 1 — advisory, legal, accounting, technology, and capital moving in parallel, not sequence. The result is a compressed timeline, institutional-grade execution, and a single point of accountability from first call through portfolio exit.
Emanay Advisors

Target identification, financial underwriting, LOI negotiation, integration planning, due diligence coordination, and portfolio KPI governance.

Emanay Law Group

Entity formation, purchase and sale agreements, IP assignments, operating agreements, and ongoing corporate governance — inhouse, zero external counsel markup.

Emanay Accounting

QoE analysis, GAAP-compliant financial prep, EBITDA normalization, integration pro-forma, monthly close and reporting, and investor packaging.

Emanay Capital

Capital structuring, LP and co-investor relations, deal financing, investor reporting, and exit process management across the portfolio.

Emanay Technologies

E-commerce infrastructure, Amazon and DTC optimization, CRM and customer lifecycle management, and digital acquisition funnels deployed across portfolio brands.

The Process
FROM FIRST CALL
TO PORTFOLIO EXIT.
Emanay Advisors manages the full investment lifecycle — from initial engagement through strategic exit — with Hunter Amenities activated at close for immediate integration.
01

Initial Engagement

NDA executed. Investment mandate reviewed. Capital position confirmed. Emanay onboards all five divisions and initiates preliminary underwriting, integration scoping, and buy-side mandate definition.

02

Acquisition & Diligence

Targets identified, underwritten, and structured. LOI drafted and negotiated. Legal and financial due diligence executed in parallel. Integration plan developed pre-close. Deal structured for institutional compliance.

03

Close & Integration

Capital deployed at closing. Manufacturing transition plan activated immediately. Hospitality and retail channel introductions made. 100-day playbook launched across all value creation levers.

04

Portfolio Exit

Brands aggregated to institutional scale. Emanay Advisors manages the strategic sale or PE process. Exit to CPG buyer at 10–16x EBITDA. Proceeds distributed. Capital recycled into next portfolio cycle.

Ready to Engage?

REQUEST THE
FULL CIM.

The full Confidential Information Memorandum includes the Hunter integration model, acquisition pipeline detail, deal structure, investor economics, illustrative financials, and exit scenarios. Available to qualified investors and brand founders under NDA.

Confidential · NDA Required · Qualified Investors & Brand Founders Only
Emanay Personal Care · 2025